We are really excited to see our recent #StartCamp attendees utilizing their Facebook Fan Pages. Of course, one of the biggest initial challenges is to recruit those critical fans.
The first goal you should have for fan recruitment is to reach the “25 fan” mark. This will allow you to select a custom Facebook URL for your Fan Page, which is a great marketing tool when promoting it to potential followers face-2-face (via word-of-mouth, business card, etc.). Getting to 25 is not an easy chance. It even took YPN a couple of weeks, and a concerted effort, to make this happen (ours is http://facebook.com/ypnrmt).
While you can build your fan based without the help of your personal Facebook profile, the easiest and quickest path to success is to ask your personal page/account “Friends” to become business page “Fans.” This means seeking out those you know via your personal page by using Facebook’s “search” feature, then sharing your business page once you have a reliable “critical mass” you can count on to likely take you up on the offer (you can ask them once or twice, but you can’t keep asking them if they don’t want to be your Business Page Fan).
As you work to build “Fans” out of “Friends”, you also need to grow exposure and establish a reason for your business page by creating regular, meaningful, and engaging content. Links to articles relevant to your business, along with videos and/or photos of your business and workers in action, are great examples of the content your page should include. Discount offers, press releases, and event announcements should also find their place.
#StartCamp attendee Bob Land with Landmark Financial Services, LLC. is already using his new Fan Page to promote an event he helped organize, an upcoming legal presentation. Such a post encourages followers and visitors to interact, either by deciding whether or not they want to attend, or by passing the event announcement along to their friends and networks.
Let us know what you need help with by commenting below, or sending an email to firstname.lastname@example.org.