YoungEntrepreneur is a great site to visit for basic business advice on many important topics, especially for those owning or starting their own venture. They recently posted a great article that features 7 Tips, learned and shared by an experienced small businessperson on Internet Marketing.
Here are some excellent statements from the article to keep in mind with respect to your efforts:
- “Learning from your mistakes is great. Learning from someone else’s mistakes is even better.”
- “People use the Internet to RESEARCH much more than they use it to BUY stuff.”
- Find out from your customers how likely they are to recommend your services/products to their friends and colleagues.
- While providing “digital giveaways” in exchange for potential customer contact information is a good idea, sending them a physical reward is even more effective.